RadioShack to Close up to 1,100 Stores in the US; No News on Cranberry Store

Adam McCully

Adam McCully

Published March 5, 2014 1:16 pm
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FORT WORTH, Texas — RadioShack Corporation (NYSE: RSH) yesterday announced plans close up to 1,100 underperforming stores in the U.S.

Joseph C. Magnacca, chief executive officer, said, “Our fourth quarter financial results were driven by a holiday season characterized by lower store traffic, intense promotional activity particularly in consumer electronics, a very soft mobility marketplace and a few operational issues. Even in this environment, we’re continuing to make progress on the five pillars of our turnaround plan: repositioning the brand, revamping the product assortment, reinvigorating the stores, operational efficiency and financial flexibility.”

“Our brand equity remains strong, reflected in the sales growth we’re seeing in our new Concept Stores which redefine the RadioShack store experience,” Mr. Magnacca added. “We have also been encouraged by the positive response to our new brand positioning around “Do It Together,” which we kicked off with our award winning Super Bowl commercial. Importantly, our key hires during the fourth quarter in merchandising, global sourcing, planning and allocation and, more recently, our new chief financial officer, round out our new leadership team as we continue to re-build the business.”

Mr. Magnacca continued, “Our focus on the brand, our operations, and the in-store experience has been unfolding in parallel with a strategic review of our store footprint. Over the past few months, we have undertaken a comprehensive review of our portfolio from many angles – location, area demographics, lease life and financial performance – in order to consolidate our store base into fewer locations while maintaining a strong presence in each market. The result of that review is our plan to close up to 1,100 underperforming stores. We will continue to have a strong, unmatched presence across the U.S. with over 4,000 stores including over 900 dealer franchise locations.”

“Without minimizing the challenges ahead, we have a detailed strategic path to profitability based upon the five pillars of our turnaround,” Mr. Magnacca concluded. “Our entire team is focused on execution as we work to improve our performance in the coming year.”

There is no word on whether Radio Shack stores in Clarion or Cranberry are in danger of closing.

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